01
The short version
Lose weight by eating less, without thinking about it.
Your body burns fat when it takes in fewer calories than it uses. That is the whole mechanism. The hard part has never been the science — it is doing it consistently, day after day, while life carries on. Our shakes, bars, soups and meals replace the meals you would otherwise have to plan, shop for, weigh and cook, so the calories are already counted and the nutrition is already balanced.
02
Swap your meals for ours.
03
Step back up and keep it off.
What a day actually looks like.
This is a typical day on the Everyday Plan — three of your meals come from us, one you cook yourself. No weighing, no calorie app, no deciding what to have at 6pm when you are tired and hungry.
Breakfast · from us
Original Porridge Oats
Creamy, filling oats made up with skimmed or unsweetened soya milk. Ready in minutes, and not too sweet.
- 200 kcal
- 18.4g protein
Mid-morning · from us
Chocolate Shake
Your pick-me-up, blended with cold milk in thirty seconds. Rich enough to carry you through to lunch.
- 202 kcal
- 15g protein
Lunch · from us
Cream of Pea Soup
A proper hot lunch at your desk in the time it takes the kettle to boil. Swap it for a noodle box or a pasta pot if you would rather.
- 200 kcal
- 20+ vitamins & minerals
Dinner · you cook
The meal that is yours
Around 400 kcal, cooked your way — grilled chicken and veg, a big salad with egg and seeds, a quinoa bowl. Sit down and eat with everyone else.
- ~400 kcal
- Yours to choose
That is your day — around 1,000 kcal, 20+ vitamins and minerals, and one meal you actually cook.
Why it is safe to eat this little
A low-calorie diet only works if the nutrition still adds up.
Cutting calories on your own usually means cutting nutrients too — which is why crash diets leave people exhausted, and why they rarely last. Every shake, bar, soup and meal we make is formulated to carry the vitamins and minerals a full day’s eating should give you, so a lower-calorie day is still a properly fed one.
- 20+ essential vitamins & minerals in every meal
- High protein, so you lose fat rather than muscle
- Balanced by dietitians, not by marketers
- Made in Europe to EU regulatory standards
Which plan suits you
Four ways to do it. Same principle.
The plans differ in how much you eat and how much cooking you want to do — not in how they work. Most people start on Everyday and move across as their goal gets closer.
Everyday Plan
1,000 kcal
- A Day Looks Like
- Three meal replacements, one meal you cook, plus a snack
- Best If
- You want steady weight loss with the least daily thinking
Active Plan
1,200 kcal
- A Day Looks Like
- Two meal replacements, one meal you cook, plus a 200 kcal snack
- Best If
- You train, walk a lot, or are on your feet all day
5:2 Plan
Around 800 kcal, twice a week
- A Day Looks Like
- Eat normally five days; two non-consecutive days on meal replacements
- Best If
- You would rather not change how you eat every day
Maintenance Plan
Stepping back up
- A Day Looks Like
- Meal replacements reduce in stages — down to one a day alongside three of your own meals
- Best If
- You have hit your goal and want to hold it
Will I be hungry?
For the first few days, sometimes — your appetite takes roughly a week to settle. The protein and fibre in each meal are there to blunt that, and spacing your replacements evenly through the day helps far more than saving them up. Plenty of water matters more than people expect.
How much weight will I lose?
Most people lose 1–2 lb a week, though the first week is often more as your body sheds water. It depends on your starting weight, your plan and how consistent you are. Slower is not worse — steady loss is the kind that stays off.
Do I need a consultant or weekly weigh-ins?
No. Choose a plan, order it, and start. There are no meetings, no membership and no consultant fee. If you want support, our team answers 9.00am – 5.00pm on weekdays and the app has expert-led courses included free.
Can I still eat normal food?
Yes, and you should. Every plan except a fasting day includes a meal you cook yourself, because learning to put together a sensible dinner is the part that keeps the weight off once the plan ends.
What happens when I reach my goal?
You step back up gradually rather than stopping overnight. The Maintenance Plan reduces your meal replacements in stages until you are back to eating normally, which is what stops the weight going straight back on.
Is a low-calorie diet safe for everyone?
It is not suitable for everyone — including if you are pregnant or breastfeeding, under 18, or managing a medical condition or medication that affects how you eat. If any of that applies to you, speak to your doctor before starting.
30-day flavour guarantee
Ready when you are.
Pick your plan, build a bundle you will actually look forward to, and let the calories take care of themselves.
Free EU delivery over €80 · No consultant required
