Maintenance
Plan

You've reached your goal — now keep it.
A gentle, staged return to everyday eating,
so the weight stays off for good.

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★★★★★ 4.52 from 20,218 verified reviews

The Maintenance Plan at a glance

Ease back to eating — without undoing your hard work.

2×

Gentle stages

Step down from meal replacements to regular meals over a planned transition.

3–4 wks

Per stage

Give your body time to adapt — at least three to four weeks at each stage.

1–2 /day

Meal replacements

Taper from two a day to one as your home-cooked meals take over.

2 Litres

Fluid a day

Keep hydration up throughout — water, herbal tea or sugar-free squash.

Made for this moment

For everyone who's reached their goal — and wants to stay there.

The hardest part of any diet is what comes after. Maintenance eases you off meal replacements and back into everyday eating gradually, so your body adapts and the weight stays off.

Hit your goal

You've reached your
target weight.

Congratulations — now lock it in. A structured transition stops the weight creeping back on.
Coming off Everyday

Stepping up from a low-calorie plan.

Going straight from a calorie-controlled plan to normal eating is a shock. Do it in gentle stages instead.
From the blog

How to keep weight off
for good.

The habits that separate people who maintain from people who regain — and how to build them.

How the plan works

Back to normal eating,
in two gentle stages.

Follow this plan once you've reached your goal. Each stage lasts at least three to four weeks, gradually swapping meal replacements for meals you make yourself.

Designed by our registered dietitian

Stage One · Weeks 1–4

  • 2× STW meal replacementsOne as a meal, one as a snack between meals.
  • 2× meals you prepareLunch & dinner — complex carbs, lean protein and vegetables.
  • 1 mid-morning snackAn STW wafer, crisps or zippers — or fruit, nuts or yoghurt.
  • 2 litres of fluidWater, herbal tea, sugar-free squash, black coffee.

Stage Two · Weeks 5–8

  • 1× STW meal replacementFor use in between your meals.
  • 3× meals you prepareBreakfast, lunch & dinner — complex carbs, lean protein and veg.
  • 1 mid-morning snackAn STW wafer, crisps or zippers — or fruit, nuts or yoghurt.
  • 2 litres of fluidKeep hydration up as your meals get bigger.
An example Stage One day

Two meals handled, two you cook.

A meal replacement to start, a light snack mid-morning, then a lunch and dinner you make yourself. It's how you rebuild everyday eating without the numbers on the scale creeping back up.

Breakfast · replacement

Start with Mixed Berry Muesli Yoghurt.

A fruity, filling bowl to open the day — one of your two meal replacements. High in protein and fibre, so you stay satisfied through to your mid-morning snack.

201
kcal
16.1g
Protein
20+
Vits & mins
Shop breakfast → Or swap for porridge, granola or a shake
Mid-morning · snack

A moreish bag of Barbecue Crisps.

Your mid-morning pick-me-up. Reach for high protein barbecue crisps when you fancy something savoury — or keep it natural with fruit, nuts or yoghurt.

101
kcal
11.2g
Protein
High
Fibre
Shop snacks → Or a piece of fruit, a handful of nuts or yoghurt
Lunch · you cook

A lunch that's
entirely yours.

Cooked your way — think salmon and wholewheat pasta with plenty of veg. Complex carbs, lean protein and vegetables are the template for both your self-prepared meals.

450
kcal
28g
Protein
High
Fibre
Recipe ideas → Balance complex carbs, lean protein and vegetables
Dinner · you cook

Sit down to a
proper dinner.

Your second home-cooked meal of the day — a quinoa bowl with lean protein, avocado and greens, or whatever the family's having. Portion-aware, balanced and satisfying.

500
kcal
30g
Protein
High
Fibre
Recipe ideas → Keep an eye on portions as you return to normal eating
Or build your own bundle

Top up your week with the meals you actually love.

Maintenance needs just 1 or 2 replacements a day. Pick your favourite shakes, bars and snacks, and our builder keeps the calories balanced while you cook the rest.

1 Pick any 6 packs of shakes, bars and meals
2 That is 60 meal replacements in total
3 Add to your basket — then checkout
Build my bundle →

Free returns · No subscription required

Pricing

Build your bundle.

Pick your own shakes, bars and meals and we will pack them into one 30 day bundle. Maintenance needs just 1 or 2 replacements a day, so it goes a long way. Prices are worked out from our regular price per meal.

Build My 30 Day Bundle

60 meal replacements

From€1.90per day

Based on 1 meal replacement a day (Stage Two) at our regular price of €1.90 per meal. Stage One uses 2 a day.

  • Pick any 6 packs of shakes, bars and meals
  • Free MyJurnee app & courses
  • Earn Shake Club loyalty points
  • Free delivery from €65 in Germany and from €99 in much of the EU
Build my 30 day bundle →
Pay securely. Cancel anytime. Pay in full, or subscribe every 2 or 4 weeks for an extra 5% off.
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Why maintenance matters
Losing the weight is half the story. Keeping it off is the plan.
Dietitian-designed No consultant required 30-day flavour guarantee Made in the UK
M MyJurnee · the Shake That Weight app

Lose the weight. Keep the habit.

Reaching your goal is one part of the journey — the app, and the community around it, are what keep the weight
off for good.

  • Weight tracker — smooths daily noise so you see the trend
  • Habit nudges & daily streaks
  • Expert-led courses for the maintenance years
  • 62,000-member Facebook community
  • One-tap reorder of your favourites
Download on theApp Store Get it onGoogle Play
Your journey, mapped

Maintenance is where it all pays off.

Most people lose the weight, then ease back to everyday eating in two stages — and stay with us long after, because the habits stick.

Goal reached

You hit your target

Everyday or Active got you here. Now the job is protecting the result you worked for.

Goal weight
Stage One · Weeks 1–4

Ease off replacements

Two meal replacements plus two meals you cook. Your body adjusts to eating again, gradually.

Maintenance · Stage 1
Stage Two · Weeks 5–8

Back to real meals

One replacement plus three home-cooked meals a day as normal eating fully returns.

Maintenance · Stage 2
Beyond · For life

Maintain for good

Keep one shake handy, lean on the app and community, and hold your new normal for good.

Maintenance for life
★★★★★

500,000+ customers.  Real Shake That Weight results.

Verified customer reviews — pulled live from Reviews.io, no edits, no AI.

Read all 20,218 reviews →
★★★★★
"Love the products, and they're decently priced. I've lost 2 stone 4lb so far — and it's only week 12. Easy site to work through, too."
K. McDonald3 weeks ago
✓ Verified
★★★★★
"Reached my goal and was terrified of putting it back on. The two-stage plan eased me back to normal meals and I've held steady for months."
S. Testot4 days ago
✓ Verified
★★★★★
"Week 7 and I've lost weight and feel great. Easy to stick to — I'm not hungry and I like almost all the shakes I've tried."
J. White1 week ago
✓ Verified
★★★★★
"Really tasty and refreshing, and the protein really fills you up. Having one meal I cook myself keeps it sustainable."
R. Basher5 days ago
✓ Verified
★★★★★
"Having one shake a day keeps me on track now I'm maintaining. So easy to fit around normal family dinners."
S. Whitehead3 weeks ago
✓ Verified
★★★★★
"I've used it before and love the convenience of the shakes. Fitting it around normal dinners makes it so much easier."
A. Byrom6 days ago
✓ Verified
What is the Maintenance Plan?
It's the plan you follow once you've reached your goal weight. It helps you make the progression back to eating regular meals again, gradually, so your body gets an adaptation period instead of a sudden jump.
How long does the Maintenance Plan take?
It's best done in two stages, each lasting at least 3–4 weeks. After that, the habits you've built are designed to keep you at your goal weight for life — many people keep one shake a day indefinitely.
Why can't I just go straight back to normal eating?
Jumping straight from a low-calorie diet back to full meals can lead to rapid weight regain. A staged return gives your body time to adapt and helps your new weight settle.
How many meal replacements do I have?
In Stage One, two a day — one as a meal and one as a snack — plus two meals you prepare yourself. In Stage Two, one a day plus three self-prepared meals.
What should my home-cooked meals look like?
Build them from complex carbohydrates, lean protein and plenty of vegetables, and keep an eye on portion sizes as you return to normal eating.
Will I put the weight back on?
Not if you follow the stages and keep up your habits. Easing back gradually, staying hydrated and using the app to track your weight all help you hold your results.
Is the Maintenance Plan suitable for everyone?
If you have any health problems or medical conditions, or take any medication, you should always consult your doctor before starting any new eating plan.
Not sure this is right for you?

Compare our other diet plans.

View all plans →
Keep it off for good

You did the hard part. Now make
it last.

Transition back to everyday eating the smart way — with free delivery from €65 in Germany and from €99 in much of the EU. No consultant, no contract.

Shop the Maintenance Plan → Build my own bundle

Important information before you start

If you have any health problems or medical conditions, or take any medication, you should always consult your doctor before starting any new eating plan.

Always read product labels for full ingredients and allergens.