Weight Loss

A meal replacement is a single portion formulated to stand in for a whole meal rather than to supplement one. That means it carries the protein, fibre, vitamins and minerals the meal would have given you — typically around 200 kcal — so you eat fewer calories without going short on nutrition. It is the difference between eating less and simply skipping a meal.

That depends on your plan, not on the product. The Everyday Plan uses three a day plus a meal you cook yourself; the Active Plan uses two. Any product from any of our categories can fill one of those slots, so you are free to mix shakes, bars, soups, breakfasts and hot meals across the week.

No to all three. You choose a plan, order what you need and start — there is no membership, no consultant fee and no meeting to attend. If you would like support, our team is available 9.00am – 5.00pm on weekdays and the app includes expert-led courses free of charge.

Most people lose 1–2 lb a week, with a larger drop in the first week as the body sheds water. Your starting weight, your plan and how consistent you are all affect it. Steadier loss is generally the kind that stays off — see how it works for the reasoning.

There is a 30-day flavour guarantee: if you do not get on with something, we will refund or swap it. Taste is the single biggest reason people abandon a diet, so we would rather you found one you actually look forward to. Full details are on our returns page.

Delivery is free across the EU on orders over €80, with next-day options available. Current costs and timings for your country are on the delivery page.

No. It is not suitable if you are pregnant or breastfeeding, under 18, or managing a medical condition or medication that affects how you eat. If any of that applies to you, speak to your doctor before starting.